Why Digital Marketing Is The Way Forward In Today’s Business World

Digital marketing, since its inception, may have created a significant buzz in the world of online business but few still understand and value its impact. It is a marketing strategy that revolutionized the way online marketing is done and has had transcending effects on the offline scene. Many online companies and marketers have, at some point, heard of or used digital marketing. Conversely, a substantial number of online commerce players have no clue about it, with some disinterested and other wanting to know more.


The increased buzz around digital marketing makes it a big deal and may sound intimidatingly complicated to the novice online businesses and marketers. The strategy is a sophisticated way of referencing the marketing and promotion of a product or service using digital platforms and medium, leveraging these to

generate favorable results. As such, digital marketing is at the helm of marketing of small and large business on the internet for them to have an extensive outreach via different media platforms.


Leveraging the advantages of what the digital age has to offer in today’s marketing scene requires looking at the different products and services related to the use of the same. Sometimes choosing the right internet marketing service will make all the difference. This brings to fore three primary questions when seeking to invest in digital marketing. The three are – what, why, and how.


In a nutshell, digital marketing can be a crucial player in leading businesses to towards immense success. It is no doubt that the future is digital and trying to defy this will prove futile for any company or person doing business today. Much of what we do today is related or connected to the use and dependence of a computer or phone. As such, much of the ways we will market our products and services to our target audience is through the use of digital tools and other digital resources.


Tips For Creating The Perfect Custom Design Web

Website design is like a stepping stone to help me as to get good business online. Creating something unique and interesting to attract the attention of visitor’s web “is the goal of custom web design. Their goal is to change the face of your company, resulting in a solicitation and approval. Be sure to select a Web Design Company that you can trust, such as those associated with the bottom of the page. Before creating an ideal structure web design, certain factors should be taken into account.

There are many tips and tricks that can make a website stand out from the rest of the crowd. Being unique makes the website popular and therefore there are several do’s and don’ts that should be taken into account. Let’s take a look: Us: Menu: At the top left of each page is trying to provide options for the convenience of your customers. This saves time and gives you the opportunity to return to the homepage easily.

The text size: Make the text is clear enough to read. The font size should be large enough that it can easily be read. Small font size will make readers squint their eyes to read; As a result, you will lose the attention of customers. Contact Information: always include contact information in the upper left side of the page to authenticity.

Original content can make your site rank higher on search engines while copying text can make your site rank, lower or even get you banned. Background color: Choose the appropriate color for both font and background. Always use complementary colors. Keep your webs design simple, using one or two colors instead of using a riot of colors. Navigation: Navigation should always be given priority while creating your business website design. Guests will be able to move from one page to another in a short time. These pages should not take much time loading. Affordable Web Design: Creating a web site design for a small budget is possible.

There is always a rule that the more you spend the better your site will look. Even simple web pages can look good. Using a spell checker is paramount. Misspellings catch the attention of visitors and create a wrong perception about the company. Remember your website front office on the internet. Try keeping your website updated information. Out information that makes visitors feel that the company is not professional enough. ; Plan your website should be simple and informative. Take your region known: increasing your link popularity.

Investing in SEO is a very good idea; otherwise, Google will launch your website at the bottom of all searches for the first year. You can have a nice custom website designed for your business, but if nobody knows about it, then it’s useless. Be careful who you trust SEO company though. Don’t: No background image: Avoid backgrounds picture on the website of your design, as it is the hallmark of an amateur website. Sites with background image take longer to load. Frames No: Do not use frames on your website design.

Although it may be helpful for some, using frames on a design has negative aspects. The address bar is the same as you move from one page to another. Therefore it is difficult to bookmark a page. Not all caps: Words in capital letters are generally used to draw the reader’s attention. But if you write all the content in capital letters loses its validity, as customers can not differentiate as to what is important. Use covers for major titles and phrases only. Highlighting lines do not blindly: Everything pointed to a website is a link so carefully underline why pointing blindly likely to mislead consumers. Use italics, bold, or other colors to emphasize a point.

Thanks to Brian @ 368durham for the contribution

Link Building

Link building is something that people do in order to rise up through the search engine results pages. Links are like votes for a web page. The more votes that a web page has pointing towards it, then the more that the search engines pay attention to it. On the other hand, just like a rigged election, if one page or website has too many “votes”, then the search engines will become suspicious, and may even punish the site for what is known as black-hat SEO. This article details a few mistakes that you may make. They are mistakes that will result in you wasting a lot of your time or mistakes that may result in you getting punished by the search engines.

You are posting in places with the no-follow attribute

If a comment section or forum has a no-follow attribute, then the search engines are not going to read the comment section, and will never pick up on your link. You need to check which links are being followed by the search engine and which are not. It is okay to add a comment and a link to a site that has a no-follow attribute, but you need only insert one link. If you keep going back every month or week, then you are wasting your time.

Ineffective anchor text that adds nothing to your link

Search engines use the anchor text to try and guess the content of the page it is going to land upon. Each link is like a vote, but in a sense, the vote holds more power if they search engines can guess what it is supposed to land on. If you have something such as “Click here”, as your anchor text, then you are not really giving the search engines many clues as to the landing page’s content.

Inappropriate anchor text that adds nothing to your link

Similar to the point made above, what is almost as bad as ineffective anchor text is inappropriate anchor text. For example, if you have a landing page about cheese, then a good anchor text may be, “buy our cheese here”, but inappropriate anchor text would be “cauliflower goes well with this”. Now one or two people will know what that means because cauliflower-cheese is a dish. But the search engines will just be confused as to why you are pointing a link for cauliflower at a site that is supposed to be about cheese.

Placing image links when text could have been used

Text has more of an SEO value than images do. Text allows a search engine to guess at what your landing page is all about, but an image gives it no clues at all. That is not to say that images are not good for links because one prediction is that Google is improving their image indexing algorithm so that image links can become more SEO friendly in the future. But in the here and now, if you are going to place an image link, then place a text version of the image link underneath. Preferably the text link will explain the image or the landing page (preferably both).

In this case too, if you are able to add ALT text to your image link then you should do so because there is a chance that the search engines will pick up on this.

Linking from any old site without thinking

The sites that you link from should have something to do with your website. They should have a relation to your website or share a few keywords at least. If the site that you link from has nothing to do with your website, then the effect of the link is going to be negligible. If you link from a lot of unrelated sites then it will not do you a lot of harm, but it is not going to help you rise up through the search engine results very quickly.